Category: Uncategorized

How to Run an Effective In-Store Liquor Sampling

How to Run an Effective In-Store Liquor Sampling

Running an in-store liquor sampling sounds pretty easy right?  Simply position a couple of beautiful models to hand out free samples of your product and you’re golden!   …Not quite. Just because you are holding a free liquor sampling doesn’t mean it’s all fun and games–you have a product to sell!  You need to see […]

Why Your Promotional Event Failed

Why Your Promotional Event Failed

There’s a lot that can go right when running a live promotional event for your product or service: increase sales, generate leads, grow brand awareness, connect with prospective clients etc… But, there’s plenty that can go wrong once an event starts, no matter how prepared you think you may have been.  There are typically many […]

Competition and Marketing in the Chicago Metropolitan Area

Competition and Marketing in the Chicago Metropolitan Area

Being a Minneapolis based promotional event staffing agency, we at Modern Talent would love to think that we are located in the marketing epicentre of the Midwest, but we know when to be confident and when to be humble.  Chicago is quintessentially the hub of the Midwest for marketing and the most globally connected city […]

The Importance of Wine Professionals & Promotions in Today’s Market

The Importance of Wine Professionals & Promotions in Today’s Market

It’s no secret: the wine industry is saturated.  Walk into any wine and/or liquor store and you will quickly be overwhelmed with options, unless of course, you know what you are looking for.  Consumers might as well skip over to the chardonnay aisle, find the $7-$12 per bottle range, put on a blindfold, and ever-so-gently […]

Small Business Owners, Start the Year Off Strong!

Small Business Owners, Start the Year Off Strong!

As the holiday season comes to a close and the new year quickly settles in, there are few better moments to refocus and prioritize what you need to do to get your business off to a great start in 2017.  If October, November and December (OND) were the busiest months of the year for your […]

The Ins and Outs of Guerrilla Marketing

The Ins and Outs of Guerrilla Marketing

In light of the recent US presidential election, it feels as good of a time as any to discuss a concept in marketing and advertising that took the nation by storm over the past year and a half: Guerrilla Marketing.  Love him or hate him, the president elect, Donald J. Trump (in case you haven’t […]

‘Tis the Season for Promotions!

‘Tis the Season for Promotions!

With October now in the rearview mirror we are officially in the thick of the holiday season.  Before you know it, you’ll be waking up on a brisk January morning covered in sugar cookie crumbs, hugging an empty bottle of Fireball like a MyPillow, and asking yourself what you are doing with your life–but until […]

Company Beat: Modern Talent Partnering with PopBookings

Company Beat: Modern Talent Partnering with PopBookings

Modern Talent is excited to announce our recent partnership with PopBookings!  As a constantly growing and ever-changing promotional staffing agency, we believe that this partnership will keep our agency ahead of the competition and continue to improve not only our talent, but the quality of service that we can offer to our clients. PopBookings is […]

Trade Shows & Conventions: Convert Sales and Grow Your Audience

Trade Shows & Conventions: Convert Sales and Grow Your Audience

We discuss the value of person to person interaction between clients and consumers here at Modern Talent frequently, and for good reason–it drives sales.  In a digital world, the importance of using traditional marketing tactics alongside online campaigns is still high.  One of the most effective ways to get in touch face-to-face with your target […]

8 Benefits of Hiring Local Promotional Staffing Agencies to Run Your Event

8 Benefits of Hiring Local Promotional Staffing Agencies to Run Your Event

If you’re interested in promoting your product at a trade show, special event, or in a specific location such as a retail store, restaurant, or bar, you are headed in the right direction.  Putting experienced and well trained people out on the front lines to promote your product is a great way to increase sales. […]