Now that the Summer promotional season is winding down and coming to an end, our Promotional Models at Modern Talent are ready and eager to start doing Fall Promotions and in-store demos that cater to the Fall season. There are many wonderful things about the Fall season in the Midwest. The leaves are changing to […]
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Basic Wine Tasting Tips
The subject of wine often seems complex to most people. There are so many different types of grapes that are aged and produced differently and at different altitudes, and the differences between all different types of wine goes on and on. The average customer that comes into a liquor store is most likely only going […]
Exercise and Success
Exercise. It’s something that most of us have a love/hate relationship with. Sometimes we often get so distracted by our work lives that it’s often difficult to find the time in our day to change into our gym clothes, sign up for the spin class you’ve been meaning to take, or lace up your running […]
The Dos and Don’ts of the Promotional Modeling Industry
Becoming a Promotional Model for a great company has many perks. There’s the opportunity to promote some amazing brands, getting to travel, and making connections and great friends along the way. Many of the contractors for Modern Talent are also in college or have a full-time or other part-time job, which proves the flexibility of […]
6 Tips for Effective Trade Shows
There are plenty of things that can go wrong at a Trade Show. It’s kind of like trying to put on a concert with 100 other bands playing simultaneously and some only a few feet away, which actually sounds kind of fun, right? Embracing the chaos is the nature of such large events, but there […]
What Makes a Great Brand Ambassador?
Finding great Brand Ambassadors is more challenging now than ever, especially with the lack of in-house promotional teams these days. Trying to match people from contracted agencies to your brand and event needs is much more difficult than building and growing your own team of ambassadors with only your brand’s vision in mind. So how […]
Understanding the Minneapolis Market and Economy
“It’s really hard to get people to move to Minneapolis, and it’s impossible to get them to leave.” Although not entirely true, this old adage about one of the most unique metros in the United States has some merit. As most of the other large metropolises in America have struggled with increasing disparity between the […]
How to Run an Effective In-Store Liquor Sampling
Running an in-store liquor sampling sounds pretty easy right? Simply position a couple of beautiful models to hand out free samples of your product and you’re golden! …Not quite. Just because you are holding a free liquor sampling doesn’t mean it’s all fun and games–you have a product to sell! You need to see […]
Why Your Promotional Event Failed
There’s a lot that can go right when running a live promotional event for your product or service: increase sales, generate leads, grow brand awareness, connect with prospective clients etc… But, there’s plenty that can go wrong once an event starts, no matter how prepared you think you may have been. There are typically many […]
Competition and Marketing in the Chicago Metropolitan Area
Being a Minneapolis based promotional event staffing agency, we at Modern Talent would love to think that we are located in the marketing epicentre of the Midwest, but we know when to be confident and when to be humble. Chicago is quintessentially the hub of the Midwest for marketing and the most globally connected city […]