Over the last couple of years, there has been a new shift in digital marketing that puts a human face to a brand and/or company. Ever since social media became more popular, Social Media Influencers are continuing to make a pivotal impact in marketing for brands of all types. Whether an Influencer is promoting affordable skin care, a new liquor product, or a luxury car, they are making an impression and bringing awareness to their audience that values their opinion. Because of this movement that is both convenient and effective in increasing sales, companies of all types are hopping on the Social Media Influencer train.
The year 2020 has shifted marketing strategies and budgets for most, if not all companies in countless different industries. The pandemic has changed the way that brands are approaching their marketing strategies and shifting towards Influencer Marketing. At this point, if a company isn’t using Social Media Influencers to promote their products, they are falling behind their competition. According to Business Insider, the Influencer marketing industry is set to hit $15 billion by 2022!
Why are Social Media Influencers becoming so popular and a successful marketing tool? Most influencers aren’t “celebrities”, and gain their following by posting content that is relatable and/or trendy to their target audience. They gain followers because users see them as a “trendsetter” and want to get ideas of where to buy their clothes and makeup, where to travel, and more from their aesthetically pleasing, informative, and unique content. Influencers are able to engage with their followers in the comments section of a post, and answer any questions about a product that they are reviewing from their phone. Influencers are seen as more relatable to others than a celebrity. Most people are going to trust what a Social Media Influencer is marketing, believing that they actually use and enjoy the product that they are promoting, versus when an A-list celeb is posting about a product to their audience.
Instagram is the channel that is used by Social Media Influencers by far for many reasons. It is the most popular social media channel that is used by 1 billion active users, 71% of these users being under the age of 35. With most companies trying to reach a new impressionable audience to their products, using a Social Media Influencer to bridge that gap is worth the investment to introduce and grow your brand to a target market.
Modern Talent has years of experience in the liquor and wine industry, and has been promoting different alcohol brands such as Jägermeister, Jim Beam, Press Seltzer, Josh Cellars, and High Noon Sun Sips. Before the COVID-19 Pandemic, our Promotional Models were mainly face-forward influencers in countless on and off premise accounts promoting and educating consumers on these brands. Our Brand Ambassador team works hard reaching as many people as possible to taste a product, resulting in an increase in sales and gaining new loyal consumers in a target demographic. Although these types of face-forward samplings are put on hold for now, many of our talented Promotional Models are also Social Media Influencers who are excited to promote brands from the safety of their own home, and give their audience a virtual cheers!
Our Social Media Influencer roster is full of all types of Brand Ambassadors throughout the country. We can cater to your brand and your brand’s message to find the right Brand Ambassadors for you. Our roster is growing rapidly, and we are eager to recruit the right Brand Ambassadors for any virtual message you hope to convey!
No contact delivery apps such as Drizly are becoming more popular in order to stay home and avoid crowded stores. Meanwhile, our Social Media Influencers are posting about new products to excite their audience and encourage them to try it for themselves. Posts made by influencers will ultimately result in more impulse purchases made on both these delivery apps such as Drizly and Instacart, as well as when consumers are in a hurry to get in and out of the store as quickly as possible.