Category: Uncategorized

It’s no secret: the wine industry is saturated.  Walk into any wine and/or liquor store and you will quickly be overwhelmed with options, unless of course, you know what you are looking for.  Consumers might as well skip over to the chardonnay aisle, find the $7-$12 per bottle range, put on a blindfold, and ever-so-gently […]

As the holiday season comes to a close and the new year quickly settles in, there are few better moments to refocus and prioritize what you need to do to get your business off to a great start in 2017.  If October, November and December (OND) were the busiest months of the year for your […]

In light of the recent US presidential election, it feels as good of a time as any to discuss a concept in marketing and advertising that took the nation by storm over the past year and a half: Guerrilla Marketing.  Love him or hate him, the president elect, Donald J. Trump (in case you haven’t […]

With October now in the rearview mirror we are officially in the thick of the holiday season.  Before you know it, you’ll be waking up on a brisk January morning covered in sugar cookie crumbs, hugging an empty bottle of Fireball like a MyPillow, and asking yourself what you are doing with your life–but until […]

Modern Talent is excited to announce our recent partnership with PopBookings!  As a constantly growing and ever-changing promotional staffing agency, we believe that this partnership will keep our agency ahead of the competition and continue to improve not only our talent, but the quality of service that we can offer to our clients. PopBookings is […]

We discuss the value of person to person interaction between clients and consumers here at Modern Talent frequently, and for good reason–it drives sales.  In a digital world, the importance of using traditional marketing tactics alongside online campaigns is still high.  One of the most effective ways to get in touch face-to-face with your target […]

If you’re interested in promoting your product at a trade show, special event, or in a specific location such as a retail store, restaurant, or bar, you are headed in the right direction.  Putting experienced and well trained people out on the front lines to promote your product is a great way to increase sales. […]

In 2016, competition for ad space and consumer eyes is stiffer than it has ever been.  Recent studies claim that we now spend between 8-10 hours a day consuming media, and to most consumers dismay, much of that time is spent consuming ads.  This level of competition is what generally forces businesses to adapt and […]