Austin Kettelhut

There are plenty of things that can go wrong at a Trade Show.  It’s kind of like trying to put on a concert with 100 other bands playing simultaneously and some only a few feet away, which actually sounds kind of fun, right?  Embracing the chaos is the nature of such large events, but there […]

Finding great Brand Ambassadors is more challenging now than ever, especially with the lack of in-house promotional teams these days.  Trying to match people from contracted agencies to your brand and event needs is much more difficult than building and growing your own team of ambassadors with only your brand’s vision in mind. So how […]

“It’s really hard to get people to move to Minneapolis, and it’s impossible to get them to leave.” Although not entirely true, this old adage about one of the most unique metros in the United States has some merit.  As most of the other large metropolises in America have struggled with increasing disparity between the […]

Running an in-store liquor sampling sounds pretty easy right?  Simply position a couple of beautiful models to hand out free samples of your product and you’re golden!   …Not quite. Just because you are holding a free liquor sampling doesn’t mean it’s all fun and games–you have a product to sell!  You need to see […]

There’s a lot that can go right when running a live promotional event for your product or service: increase sales, generate leads, grow brand awareness, connect with prospective clients etc… But, there’s plenty that can go wrong once an event starts, no matter how prepared you think you may have been.  There are typically many […]

Being a Minneapolis based promotional event staffing agency, we at Modern Talent would love to think that we are located in the marketing epicentre of the Midwest, but we know when to be confident and when to be humble.  Chicago is quintessentially the hub of the Midwest for marketing and the most globally connected city […]

It’s no secret: the wine industry is saturated.  Walk into any wine and/or liquor store and you will quickly be overwhelmed with options, unless of course, you know what you are looking for.  Consumers might as well skip over to the chardonnay aisle, find the $7-$12 per bottle range, put on a blindfold, and ever-so-gently […]

As the holiday season comes to a close and the new year quickly settles in, there are few better moments to refocus and prioritize what you need to do to get your business off to a great start in 2017.  If October, November and December (OND) were the busiest months of the year for your […]

In light of the recent US presidential election, it feels as good of a time as any to discuss a concept in marketing and advertising that took the nation by storm over the past year and a half: Guerrilla Marketing.  Love him or hate him, the president elect, Donald J. Trump (in case you haven’t […]

With October now in the rearview mirror we are officially in the thick of the holiday season.  Before you know it, you’ll be waking up on a brisk January morning covered in sugar cookie crumbs, hugging an empty bottle of Fireball like a MyPillow, and asking yourself what you are doing with your life–but until […]