SIGN IN YOUR ACCOUNT TO HAVE ACCESS TO DIFFERENT FEATURES

FORGOT YOUR PASSWORD?

FORGOT YOUR DETAILS?

AAH, WAIT, I REMEMBER NOW!
Phone - 612-361-9678
  • LOGIN

Modern Talent

Modern Talent

612-361-9678
Email: admin@moderntalentusa.com

Modern Talent
222 Hennepin Ave Minneapolis, MN

Open in Google Maps
  • Home
  • Services
    • Promotional Models
    • Brand Ambassadors
    • Event Staffing
    • Liquor Store Tasting Staff
    • Guerrilla Marketing
    • In-Store Product Demos
    • Trade Show Models
    • Wine Professionals
  • Locations
    • Chicago Illinois
    • Columbus and Cleveland Ohio
    • Denver Colorado
    • Des Moines Iowa
    • Detroit Michigan
    • Fargo ND and Sioux Falls SD
    • Indianapolis Indiana
    • Kansas City Kansas
    • Kansas City, St. Louis Missouri
    • Milwaukee, Madison Wisconsin
    • Minneapolis, St. Paul Minnesota
    • Omaha Nebraska
  • Book an Event
  • Apply
  • Insights
  • Testimonials
  • Contact Us
  • Home
  • 2017
  • February
December 6, 2019

Month: February 2017

The Importance of Wine Professionals & Promotions in Today’s Market

Friday, 03 February 2017 by Austin Kettelhut

It’s no secret: the wine industry is saturated.  Walk into any wine and/or liquor store and you will quickly be overwhelmed with options, unless of course, you know what you are looking for.  Consumers might as well skip over to the chardonnay aisle, find the $7-$12 per bottle range, put on a blindfold, and ever-so-gently navigate their way to the lucky winner–sounds kind of fun, actually!  For the consumer, oversaturation is a good and bad problem to have, but for winemakers and wine sellers, it is a bit of a pickle.

The problem

Plenty of research has gone into the effects that promotional events, such as wine sampling, wine tastings, wine special events, wine demos etc… have on wine sales, but in our opinion, not enough wine producers or wine sellers are using the data to their advantage.  Studies have shown that the average consumer has a five times better chance of purchasing a wine after trying it, versus not.  More specifically, a study conducted by researchers from Cornell University and the University of Houston showed that promoting wines in restaurants increased their overall wine sales by up to 12%.  Not only that, it also helped restaurants increase their total sales (food, wine, beer & nonalcoholic) by up to 21%.  Clearly, consumers are happier when they get free wine samples!

We know that sales are important, but it is also important to look further into what your target market is and where to find them if you want to continue to increase sales.  Participating in wine events, wine samplings and wine tastings are great ways to start collecting that info.  Once you tap into your desired audience, word-of-mouth marketing will naturally grow as well.  Marketing is something that often gets lost among winemakers, as the focus on production and sales tends to reign superior, but it is a trend that needs to be bucked for future success.  We aren’t saying that Robert Mondavi should start pumping out Super Bowl ads like Anheuser-Busch or Captain Morgan, but actively promoting wine is becoming more and more necessary.  

Despite our notion that wineries, winemakers and sellers aren’t using this type of data effectively, we also understand that their isn’t a whole lot of help out there to get the right people in front of your product.  Running a successful wine promotion starts with having knowledgeable Wine Brand Ambassadors that can effectively inform and communicate with prospective consumers.  Wine is a different beast than its friend in the beer industry and requires a more educational, but delicate approach–you don’t want to be intimidating to consumers–and the reality is that there are not many promotional agencies that can do this effectively.

The solution

A simple internet search will reveal that there are not many promotional staffing agencies that even have Wine Professionals, or the qualified staff to run an effective wine event or wine promotion.  Even if you do happen upon one, the next big question is: are they local?  We at Modern Talent believe we have the solution to both problems with a professional team of Brand Ambassadors that specialize in promoting and selling wine.  Not only do our Wine Professionals receive extensive professional development wine brand knowledge and how to specifically sell wine, but we also have staff located in 13 states throughout the Midwest and other parts of the U.S.  We continually strive to provide local talent throughout the states we operate in, and our ability to staff and operate remotely allows us to excel in this area.

We believe that proper training and staffing locally are two of the biggest keys to running successful wine promotions and wine events.  Whether it’s welcoming consumers to a booth or approaching them at a restaurant, having local connections creates a more comfortable and familiar experience for prospective buyers.  Being able to answer all of their questions only further contributes to consumer satisfaction–the focal point of another Cornell University study.  Miguel Gómez, an associate professor at Cornell, conducted a study on the effects that wine “tasting rooms” had on consumer satisfaction and if they increased sales.  His findings:

“Our study of tasting room attributes in 12 Finger Lakes wineries showed that customer satisfaction is directly tied to increased sales. Attention to the details of the tasting room experience can convert a “satisfied” customer to a “highly satisfied” customer who will buy on average one additional bottle of wine, spend an additional ten dollars, and is highly likely (92% probable) to become a repeat customer.”  — Miguel Gómez

Tasting rooms are slightly different that what we are talking about with in-store wine promotions, wine tastings, wine demos and wine events, but the concept remains the same: engage with consumers, let them sample the wine and not only will they be more satisfied, they will also buy more wine.  At Modern Talent, we constantly talk about how people generally want to invest in the people behind a product vs. the actual product itself, and the case can be made even stronger for the wine industry.  Positioning friendly, well-trained Wine Brand Ambassadors in front of your product will help connect your business to consumers, as well as convey the story you want told about your wine.

A big part of growing wine sales is differentiating and connecting with consumers, which is virtually impossible through creative labeling in wine aisles in the current market.  There are simply too many options.  The best way to grow sales and reach out to consumers is to get out and talk to them, but you don’t have time for that because you’re too busy making and/or selling wine!  Your next best option: hire Wine Brand Ambassadors to run wine samplings, wine tastings, wine special events and/or wine demos for you.  We can’t speak for other promotional staffing agencies, but we at Modern Talent believe we have the necessary people and training to get your product into the hands (and mouths) of prospective buyers.

To learn more about Modern Talent and the services we offer please visit our website at: moderntalentusa.com.  If you would like to book Modern Talent for your next event, please click here.

Additional Links:

Follow us on Facebook, Twitter and Instagram!

Join the Modern Talent Team!   

Read more
  • Published in Uncategorized
No Comments

Recent Posts

  • Important Skills That a Promotional Model Should Have – Beyond Looks!

    The first thought that most people have when it...
  • Steps to Incorporate Fitness into your Daily Life

    Now that we are getting into the month of March...
  • How to Make Sure Your Event is Perfectly Executed

    There is a lot that goes into planning an event...
  • Easy Tricks to Save Your Money

    You may often wonder why there is so much press...
  • The Best Photo Editing Apps for Social Media

    Over the past few years, social media has becom...

Archives

  • March 2018
  • February 2018
  • January 2018
  • December 2017
  • November 2017
  • October 2017
  • September 2017
  • August 2017
  • July 2017
  • April 2017
  • March 2017
  • February 2017
  • January 2017
  • November 2016
  • October 2016
  • September 2016
  • August 2016

Categories

  • Uncategorized
  • Home
  • Services
    • Promotional Models
    • Brand Ambassadors
    • Event Staffing
    • Guerrilla Marketing
    • In-Store Product Demos
    • Trade Show Models
    • Wine Professionals
  • Locations
    • Denver CO
    • Illinois
    • Indiana
    • Iowa
    • Kansas
    • Massachusetts
    • Minnesota
  • Locations
    • Michigan
    • Missouri
    • Nebraska
    • North & South Dakota
    • Ohio
    • Wisconsin
  • Book Promotional Staff
  • Apply
  • Insights
  • Testimonials
  • Contact Us
  • GET SOCIAL




© 2016 All rights reserved. Built by Web Sherpas.


Hire Promotional Models for Events, Hire Brand Ambassadors for Events, Hire Event Staff, Promotions & Event Staffing, Brand Ambassadors, Promotional Models, Hire Tradeshow Models, Minneapolis, St. Paul, Chicago, Minnesota, Illinois, Event Staffing, Event Management, Liquor Promotions, Wine and Liquor Tastings, Bar Promotions, Booth Assistants, Staffing Agency, Spokesmodels, Event Talent, Wine Professionals, Liquor Demos, Natural Food Demos, Wine Demos, Liquor Store Tastings, Beer Promotions, Beer Sampling, Midwest Promotions, Sports Marketing, Promotions, Strategic Brand Placement, Street Promotions, Models for Hire Minneapolis, Models for Hire Chicago, North Dakota, South Dakota, Fargo, Sioux Falls, Grand Forks, Wisconsin, Milwaukee, Madison, Missouri, Kansas City, Kansas, Wichita, Colorado, Denver, Boston, Massachusetts, National Agency, Entertainment Marketing, Event Staffing, Event Marketing Programs, Experiential Marketing, Food & Beverage Promotions, Guerrilla Marketing, Hosts & Greeters, In Store Demos, Market Managers, Mobile Tour Managers, Nightclub / Bar Marketing, On-Campus Marketing, Product Demos, Product Sampling, Promotional Street Teams, Street Teams, Marketing Services, Trade Show Models, Mall & Retail Marketing & Events

TOP