Whether you’re a hard-core Vikings fan, a fan of another team in the NFL, or you just look forward to Sundays for an excuse to drink bloody mary’s with football playing in the background… I’m sure you’re aware that the Super Bowl for 2018 is going to be held at US Bank Stadium in Minneapolis, MN!

This is the first time the Super Bowl will be held at this beautiful new stadium, and Minnesotans are SO excited and proud to be the hosts of this special event. Especially since the Minnesota Vikings are just one step closer to being one of the teams that plays in the game. If the Vikings beat the Eagles this coming weekend, it would be the first time in NFL history to have the hosting team also playing in the Super Bowl. Amazing!

Modern Talent is just as excited as the rest of the Vikings fans and state of Minnesota, because many of our Promotional Models will be able to experience being in the Super Bowl atmosphere, both leading up to and the day of the main event! We are looking forward to our Models having the opportunity to promote Jim Beam the day before and the day of the big game at Grumpy’s next to the stadium!

Never been to Minneapolis before? The first week of February would be the best time to go and experience the beautiful, charming city with great food and hotel options, as well as the nicest locals. “Minnesota nice” is definitely a real thing!

If you’re not planning on getting a ticket into the game, there’s so many places to watch from that will give you just as great of a NFL fan experience. A few downtown Minneapolis places that would be great to check out after stopping at Grumpy’s would be: The Pourhouse, Sneaky Pete’s, Cowboy Jacks, and The Armory, which is the newest nightclub experience in Minneapolis. They will be hosting a Super Bowl party that will have performances by music artists P!nk and Imagine Dragons.

Bars in Minnesota are usually open until 2 a.m. for customers. However, an exception was made JUST for the Super Bowl weekend, and many popular bars will be open two more hours until 4 a.m! Minnesota locals will be taking full advantage of this special occasion, hopefully spending the extra two hours celebrating what will hopefully be a FIRST Vikings Super Bowl victory!

Along with promoting Jim Beam, there’s a good chance if you’re downtown Minneapolis that you’ll see the Models of Modern Talent out promoting Bacardi. We will also be sampling Yellow Tail Wine and Revel Spirits near US Bank Stadium.

Our Promotional Models do not only represent liquor and wine brands, they are always educated and looking forward to teaching consumers about products in many industries across the board. You will also be able to go to visit and talk to our energetic and outgoing Models at Best Buy in the Mall of America, where they will be educating locals (and the out of state football fans) on the newest technology that Best Buy has out on the market! Modern Talent and their Models are proud to be representing this incredible electronics and entertainment company.

Whatever the outcome may be for Super Bowl LII, Minneapolis being the host is very exciting! Modern Talent is looking forward to having their Promotional Models out experiencing this iconic sports event. Being a part of the Modern Talent team makes you realize that work can be fun too!

To learn more about Modern Talent and the services we offer please visit our website at:  If you would like to book Modern Talent for your next event, please click here.

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Lessons That Only Failure Can Teach You

Wednesday, 17 January 2018 by

“You miss 100% of the shots you don’t take” -Wayne Gretzky

Failure, although it hurts to admit at times, is an inevitable part of our lives. We would all like to believe that we won’t ever make mistakes, both in our personal and professional lives. In a perfect world, everything we do would go our way and just the way we plan them to without any setbacks. But at the end of the day, mistakes will be made, and we will all be faced with more than one failure in our lives.

People will face failures that are both big and small. From spilling your coffee on a new shirt, to not making your personal sales goal at your wine tasting, to not receiving an offer for your dream job.

As much as failing puts us in a negative and discouraged mood, having these life-altering moments ultimately make us work harder to reach the level of success we are all striving for. As famous author J.K Rowling once said to a graduating class at Harvard University, “It’s through failure that we learn the greatest lessons that life could teach us.”

Failing seems to be a taboo subject. Everyone loves to hear about successes and how well our family and close friends are doing, but failure is something that many people don’t feel comfortable talking about. Of course we all want to celebrate success, EVERYONE wants to reach success in their lives! But to get there, it takes hard work, goal setting, and falling on your face a couple of times to really learn what to do differently. It’s just not seen as “glamorous” or uplifting to discuss the obstacles and setbacks faced when reaching a goal.

The most successful people have faced failure in their careers. If you really think about it, if you go through life without failing, you really aren’t learning anything at all. It’s how you learn and grow in many aspects of your life, starting at the very beginning. Have you ever seen a baby learning how to walk? They fall down, over and over again. But eventually after much determination and practice, they get back up and find their balance!

The same concept of falling down and getting yourself back up again can be applied to sales and promotions. If sales aren’t where you would like them to be while working a Modern Talent shift, try asking yourself “What could I have said to make the brand I am representing sound even more appealing to the customer?” or  “Would they have bought the product if I was more excited and educational while talking about it?” Understanding what you can do better to improve your sales and brand image are the first steps toward being a successful Brand Ambassador.

There are two different reactions that can happen when facing something that was unplanned: The individual could become discouraged and lose motivation to continue reaching their goal. Or, the individual could take the time to reflect on why they failed, think about what the next steps toward success would be, and work harder and more strategically, learning from their past mistakes.

Be the person who stays determined and finds their balance, and success will follow!

To learn more about Modern Talent and the services we offer please visit our website at:  If you would like to book Modern Talent for your next event, please click here.

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Have You Been to Boston?

Friday, 05 January 2018 by

Modern Talent is a Minneapolis-based agency, but we provide Promotional Models, Trade Show Models, Brand Ambassadors, Wine Professionals, and In-Store Product Samplers in several parts of the United States, including the east and west coast!  One of our biggest markets besides the Minneapolis and Chicago metro areas for Promotions and Liquor Samplings in particular is the historic and scenic city of Boston, Massachusetts and its surrounding suburbs!

Boston is one of the most visited cities in the United States. There are plenty of things to do and see that would entertain people of all ages! Being on the east coast of the United States, there are some great perks about living in the city of Boston that you wouldn’t get anywhere else! Our talented Promotional Models who live in Boston as well as the surrounding suburbs love living in the area, and we can completely understand why that is!

University Life: Many of our Promotional Models and Brand Ambassadors live in the city of Boston because they are undergraduate or graduate students at one of the many great colleges. Boston is considered to be one of the best college towns in the United States, and is the home of prestigious Universities such as Boston University, Northeastern, Massachusetts Institute of Technology, and the University of Massachusetts-Boston. Each of these universities are unique in their own programs and provides many options for different majors and career paths. Having a job with Modern Talent is a fantastic resume builder for college students who are looking to pursue a career in sales, marketing, communication, or public relations upon graduation!

Things to Do: There are countless options of sightseeing, shopping, salons, brew pubs, markets, restaurants, and more located in the beautiful city of Boston. The city itself is known for its tourism and attractions. If you are someone that enjoys going to sports, baseball in particular, be sure to check out or the legendary Fenway Park to watch a Boston Red Sox game! Boston is also known for their tourist attraction of the Freedom Trail, which gives you an educational and hands-on background of the early history of the United States.

Restaurants: If you are a foodie, Boston would be a great place to visit, especially if you are a seafood lover! There are many favored local restaurants in Boston with many diverse food options, so that’s good news for people who don’t enjoy eating from the sea. If you’re looking to have a Boston seafood experience, some of the favorite places in town is The Barking Crab and Neptune Oyster. There are plenty of restaurants that have gorgeous ocean views to sit at to sip cocktails with your friends and family.

Nightlife: Another great thing about the city of Boston is that it caters to people of all ages, lifestyles, and wants. With the city being in a very popular college town, there are nightclubs that will be more catered toward people who are college students looking to have a night out in an outgoing environment. There are also lounges and bars that are more low-key and easy to have conversations amongst one another at. Whether you’d like to have a fancy cocktail and a few appetizers, or a craft beer, there will be a place to go on a night out in Boston that will make you never want to leave!

Next time you are planning a road trip, or want to take a weekend getaway somewhere that you’ve never travelled to before, consider traveling to the east coast and walking around Boston. You may even be lucky enough to spot one of our Promotional Models working hard to educate guests about a product at one of the local liquor stores, as well as at some of the best bars in town!

To learn more about Modern Talent and the services we offer please visit our website at: If you would like to book Modern Talent for your next event, please click here.

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New Year New Goals

Thursday, 04 January 2018 by

Can you believe that 2017 is already coming to an end?!

This year seemed to fly by! Like any year that passes, it’s always fun to reflect on the positive changes that happened over the past 365 days. This past year, Modern Talent gained some great new relationships and has continued to expand, hiring talented Promotional Models, Trade Show Models, Brand Ambassadors, and Wine Professionals in several other states. We are looking forward to our Models having the opportunity to promote Jim Beam during the upcoming Super Bowl in Minneapolis, as well as the other amazing things that will continue to happen in 2018!

I’m sure that at some point you’ve heard someone excitedly claim “new year new me!” and you may have done a slight mental eye roll. That common phrase seems a little dramatic, because we don’t change who we are as a person just because of a new calendar year. However, the beginning of a new calendar year is the best time to set new goals, both in your professional life and your personal life as well.

Goal setting is important because it gives you time to really think about what you want your future to look like. No matter what your profession is, whether you are a Brand Ambassador for the Modern Talent team, a professional athlete, or a college student, setting goals gives you long-term vision and short-term motivation to help you achieve those goals. When setting goals, write them down somewhere that you will be able to see on a daily basis to remind you to keep working hard. If you have New Year’s goals but don’t take the time to write them down, it’s likely you’ll forget about them by March.

An important strategy to consider when setting new goals is to follow the SMART model. This means setting goals that are:

          1. Specific – Setting specific goals will give you a clear vision of what you’d like to accomplish, without any grey area. Making your goal specific will make you more motivated!

          2. Measurable – Having a goal that is measurable will make it easy to keep track of your personal progress, and notice your ongoing results.

Example: If your goal is to have higher sales at your wine or liquor tastings, write down the specific number of bottles you are aiming to sell before going into each tasting. Keep track of your goal by making a tally on a piece of paper for each sale while you’re sampling!

          3. Attainable – Why set goals that you know will be impossible to achieve? That defeats the purpose of goal-setting. Setting an achievable goal should be something that stretches your abilities, but still remains possible.

          4. Relevant – To keep yourself motivated to meet your goals, decide to do something that truly matters to you and makes sense for your lifestyle and/or career.

          5. Time-bound – Every goal needs a deadline so that you have something to work toward. Whether you want to accomplish your goal a week from now, six months from now, or a year from now, mark your calendar to remind yourself of where you are at for deadlines.

Goal setting is the best habit you can have in order to continue being successful in your professional and personal life. Goals give you something to focus on, and provides a concrete foundation for your drive. They should make you feel ambitious for achievement, and excited to improve yourself. Cheers to 2018!

To learn more about Modern Talent and the services we offer please visit our website at:  If you would like to book Modern Talent for your next event, please click here.

Additional Links:

Follow us on Facebook, Twitter and Instagram!

Join the Modern Talent Team!