Whether you’re a hard-core Vikings fan, a fan of another team in the NFL, or you just look forward to Sundays for an excuse to drink bloody mary’s with football playing in the background… I’m sure you’re aware that the Super Bowl for 2018 is going to be held at US Bank Stadium in Minneapolis, MN!
This is the first time the Super Bowl will be held at this beautiful new stadium, and Minnesotans are SO excited and proud to be the hosts of this special event. Especially since the Minnesota Vikings are just one step closer to being one of the teams that plays in the game. If the Vikings beat the Eagles this coming weekend, it would be the first time in NFL history to have the hosting team also playing in the Super Bowl. Amazing!
Modern Talent is just as excited as the rest of the Vikings fans and state of Minnesota, because many of our Promotional Models will be able to experience being in the Super Bowl atmosphere, both leading up to and the day of the main event! We are looking forward to our Models having the opportunity to promote Jim Beam the day before and the day of the big game at Grumpy’s next to the stadium!
Never been to Minneapolis before? The first week of February would be the best time to go and experience the beautiful, charming city with great food and hotel options, as well as the nicest locals. “Minnesota nice” is definitely a real thing!
If you’re not planning on getting a ticket into the game, there’s so many places to watch from that will give you just as great of a NFL fan experience. A few downtown Minneapolis places that would be great to check out after stopping at Grumpy’s would be: The Pourhouse, Sneaky Pete’s, Cowboy Jacks, and The Armory, which is the newest nightclub experience in Minneapolis. They will be hosting a Super Bowl party that will have performances by music artists P!nk and Imagine Dragons.
Bars in Minnesota are usually open until 2 a.m. for customers. However, an exception was made JUST for the Super Bowl weekend, and many popular bars will be open two more hours until 4 a.m! Minnesota locals will be taking full advantage of this special occasion, hopefully spending the extra two hours celebrating what will hopefully be a FIRST Vikings Super Bowl victory!
Along with promoting Jim Beam, there’s a good chance if you’re downtown Minneapolis that you’ll see the Models of Modern Talent out promoting Bacardi. We will also be sampling Yellow Tail Wine and Revel Spirits near US Bank Stadium.
Our Promotional Models do not only represent liquor and wine brands, they are always educated and looking forward to teaching consumers about products in many industries across the board. You will also be able to go to visit and talk to our energetic and outgoing Models at Best Buy in the Mall of America, where they will be educating locals (and the out of state football fans) on the newest technology that Best Buy has out on the market! Modern Talent and their Models are proud to be representing this incredible electronics and entertainment company.
Whatever the outcome may be for Super Bowl LII, Minneapolis being the host is very exciting! Modern Talent is looking forward to having their Promotional Models out experiencing this iconic sports event. Being a part of the Modern Talent team makes you realize that work can be fun too!
“You miss 100% of the shots you don’t take” -Wayne Gretzky
Failure, although it hurts to admit at times, is an inevitable part of our lives. We would all like to believe that we won’t ever make mistakes, both in our personal and professional lives. In a perfect world, everything we do would go our way and just the way we plan them to without any setbacks. But at the end of the day, mistakes will be made, and we will all be faced with more than one failure in our lives.
People will face failures that are both big and small. From spilling your coffee on a new shirt, to not making your personal sales goal at your wine tasting, to not receiving an offer for your dream job.
As much as failing puts us in a negative and discouraged mood, having these life-altering moments ultimately make us work harder to reach the level of success we are all striving for. As famous author J.K Rowling once said to a graduating class at Harvard University, “It’s through failure that we learn the greatest lessons that life could teach us.”
Failing seems to be a taboo subject. Everyone loves to hear about successes and how well our family and close friends are doing, but failure is something that many people don’t feel comfortable talking about. Of course we all want to celebrate success, EVERYONE wants to reach success in their lives! But to get there, it takes hard work, goal setting, and falling on your face a couple of times to really learn what to do differently. It’s just not seen as “glamorous” or uplifting to discuss the obstacles and setbacks faced when reaching a goal.
The most successful people have faced failure in their careers. If you really think about it, if you go through life without failing, you really aren’t learning anything at all. It’s how you learn and grow in many aspects of your life, starting at the very beginning. Have you ever seen a baby learning how to walk? They fall down, over and over again. But eventually after much determination and practice, they get back up and find their balance!
The same concept of falling down and getting yourself back up again can be applied to sales and promotions. If sales aren’t where you would like them to be while working a Modern Talent shift, try asking yourself “What could I have said to make the brand I am representing sound even more appealing to the customer?” or “Would they have bought the product if I was more excited and educational while talking about it?” Understanding what you can do better to improve your sales and brand image are the first steps toward being a successful Brand Ambassador.
There are two different reactions that can happen when facing something that was unplanned: The individual could become discouraged and lose motivation to continue reaching their goal. Or, the individual could take the time to reflect on why they failed, think about what the next steps toward success would be, and work harder and more strategically, learning from their past mistakes.
Be the person who stays determined and finds their balance, and success will follow!
Modern Talent is a Minneapolis-based agency, but we provide Promotional Models, Trade Show Models, Brand Ambassadors, Wine Professionals, and In-Store Product Samplers in several parts of the United States, including the east and west coast! One of our biggest markets besides the Minneapolis and Chicago metro areas for Promotions and Liquor Samplings in particular is the historic and scenic city of Boston, Massachusetts and its surrounding suburbs!
Boston is one of the most visited cities in the United States. There are plenty of things to do and see that would entertain people of all ages! Being on the east coast of the United States, there are some great perks about living in the city of Boston that you wouldn’t get anywhere else! Our talented Promotional Models who live in Boston as well as the surrounding suburbs love living in the area, and we can completely understand why that is!
University Life: Many of our Promotional Models and Brand Ambassadors live in the city of Boston because they are undergraduate or graduate students at one of the many great colleges. Boston is considered to be one of the best college towns in the United States, and is the home of prestigious Universities such as Boston University, Northeastern, Massachusetts Institute of Technology, and the University of Massachusetts-Boston. Each of these universities are unique in their own programs and provides many options for different majors and career paths. Having a job with Modern Talent is a fantastic resume builder for college students who are looking to pursue a career in sales, marketing, communication, or public relations upon graduation!
Things to Do: There are countless options of sightseeing, shopping, salons, brew pubs, markets, restaurants, and more located in the beautiful city of Boston. The city itself is known for its tourism and attractions. If you are someone that enjoys going to sports, baseball in particular, be sure to check out or the legendary Fenway Park to watch a Boston Red Sox game! Boston is also known for their tourist attraction of the Freedom Trail, which gives you an educational and hands-on background of the early history of the United States.
Restaurants: If you are a foodie, Boston would be a great place to visit, especially if you are a seafood lover! There are many favored local restaurants in Boston with many diverse food options, so that’s good news for people who don’t enjoy eating from the sea. If you’re looking to have a Boston seafood experience, some of the favorite places in town is The Barking Crab and Neptune Oyster. There are plenty of restaurants that have gorgeous ocean views to sit at to sip cocktails with your friends and family.
Nightlife: Another great thing about the city of Boston is that it caters to people of all ages, lifestyles, and wants. With the city being in a very popular college town, there are nightclubs that will be more catered toward people who are college students looking to have a night out in an outgoing environment. There are also lounges and bars that are more low-key and easy to have conversations amongst one another at. Whether you’d like to have a fancy cocktail and a few appetizers, or a craft beer, there will be a place to go on a night out in Boston that will make you never want to leave!
Next time you are planning a road trip, or want to take a weekend getaway somewhere that you’ve never travelled to before, consider traveling to the east coast and walking around Boston. You may even be lucky enough to spot one of our Promotional Models working hard to educate guests about a product at one of the local liquor stores, as well as at some of the best bars in town!
Can you believe that 2017 is already coming to an end?!
This year seemed to fly by! Like any year that passes, it’s always fun to reflect on the positive changes that happened over the past 365 days. This past year, Modern Talent gained some great new relationships and has continued to expand, hiring talented Promotional Models, Trade Show Models, Brand Ambassadors, and Wine Professionals in several other states. We are looking forward to our Models having the opportunity to promote Jim Beam during the upcoming Super Bowl in Minneapolis, as well as the other amazing things that will continue to happen in 2018!
I’m sure that at some point you’ve heard someone excitedly claim “new year new me!” and you may have done a slight mental eye roll. That common phrase seems a little dramatic, because we don’t change who we are as a person just because of a new calendar year. However, the beginning of a new calendar year is the best time to set new goals, both in your professional life and your personal life as well.
Goal setting is important because it gives you time to really think about what you want your future to look like. No matter what your profession is, whether you are a Brand Ambassador for the Modern Talent team, a professional athlete, or a college student, setting goals gives you long-term vision and short-term motivation to help you achieve those goals. When setting goals, write them down somewhere that you will be able to see on a daily basis to remind you to keep working hard. If you have New Year’s goals but don’t take the time to write them down, it’s likely you’ll forget about them by March.
An important strategy to consider when setting new goals is to follow the SMART model. This means setting goals that are:
1. Specific – Setting specific goals will give you a clear vision of what you’d like to accomplish, without any grey area. Making your goal specific will make you more motivated!
2. Measurable – Having a goal that is measurable will make it easy to keep track of your personal progress, and notice your ongoing results.
Example: If your goal is to have higher sales at your wine or liquor tastings, write down the specific number of bottles you are aiming to sell before going into each tasting. Keep track of your goal by making a tally on a piece of paper for each sale while you’re sampling!
3. Attainable – Why set goals that you know will be impossible to achieve? That defeats the purpose of goal-setting. Setting an achievable goal should be something that stretches your abilities, but still remains possible.
4. Relevant – To keep yourself motivated to meet your goals, decide to do something that truly matters to you and makes sense for your lifestyle and/or career.
5. Time-bound – Every goal needs a deadline so that you have something to work toward. Whether you want to accomplish your goal a week from now, six months from now, or a year from now, mark your calendar to remind yourself of where you are at for deadlines.
Goal setting is the best habit you can have in order to continue being successful in your professional and personal life. Goals give you something to focus on, and provides a concrete foundation for your drive. They should make you feel ambitious for achievement, and excited to improve yourself. Cheers to 2018!
The holidays are finally here! It’s the best time of the year to spend quality time with your close family and friends, eat delicious food, drink yummy cocktails, play games, decorate the house to make cozy and festive, and repeat beloved annual traditions!
Around the holidays, especially when it comes to New Years celebrations, sparkling wine is often the beverage of choice to bring to a gathering. Whether you are a sparkling wine “expert” or have no idea what any of the differences are between all of them, it can be overwhelming to be in a liquor store, bar, or at a wine tasting and looking at all the different types of sparkling wine and the different aray colors that they all are. When wandering and getting lost through the isles of the liquor store, looking at all of the countless bottles can be intimidating, time consuming and even frustrating at times to figure out the perfect sparkling wine to bring to a party.
Our Wine Professionals at Modern Talent would be thrilled to assist a fellow sparkling wine lover to find that perfect wine to bring to their New Years party or other holiday celebration. There are many different types of sparkling wine that range from sweet to dry, and by sampling different types of these sparkling wines at your local liquor store, it will give you a way better idea of what to bring to your gathering. For an event such as New Year’s Eve, champagne and sparkling wines are extremely popular amongst the guests. You’ll want your first sip of wine of 2018 to be something you and the other party guests will all enjoy! Champagne complements the best with salty foods like pretzels or chips, especially if the champagne is dry like a brut. The saltiness in the food will make the champagne taste more refreshing. If you are the one hosting a gathering, or are asked to bring a snack, bringing a salty treat is your best option!
- Sofia: Made at the famous director Francis Ford Coppola’s California winery, this sparkling rose is the perfect bottle to bring to a party, just for the appearance of the bottle alone. The gorgeous bottle comes wrapped in a blush pink wrapping, and is hard to miss in the sparkling wine section of the store. It’s a fantastic sipping wine, and pairs well with a wide variety of foods. Everyone will love the strawberry and light lavender flavor, and has a “kiss of spice” at the finish. This would be a good choice for a crowd of guests who like fruitier, sweeter, and a lighter texture to their sparkling wine.
- Mumm Napa Brut Prestige: Mumm Napa is known for their incredible sparkling wines for all types of wine lovers. Mumm Napa Brut Prestige is their signature sparkling wine, that has won the most medals than any other in its class. This would be a great sparkling wine to pop open while people are enjoying hors d’oeuvres such as shrimp cocktail. This is a great choice for a sparkling wine that will be a “crowd pleaser” because of its rich finish and vibrant flavors of citrus and honey!
- Ste Michelle Nicolas Feuillatte: This Champagne is also a great option to bring to a New Year’s Eve gathering. It has a fresh and crisp texture to it, and is easy to drink! The quality of this sparkling wine, which was created at the Nicolas Feuillatte winery, is quick to pick up on. Bring along a bottle of this, and it will be gone within minutes after other guests taste the soft character and lemon notes!
If you still can’t decide what kind of bubbly will go over well at your holiday gatherings, check out your local liquor stores, because there’s a good chance that one of our Wine Professionals or Promotional Models from Modern Talent will be sampling all different types of options of sparkling wine to sample during the holiday season!
It is very true that there are a lot of garbage reality TV shows out there to watch. Although most of us hate to admit it, we’ve all had those days and nights where we don’t leave our couch to do anything productive. On these days, we choose to brainwash ourselves with a marathon of awful (and obviously dramatically scripted) reality TV shows on Bravo, ABC, MTV, E!, or a little mix of all of them.
There are multiple ways that you could look at a reality TV binge. Watching hours of television in one sitting isn’t exactly as productive as getting some work done, answering emails or going to the gym. However, have you ever thought about what our favorite reality television shows have taught us? Has Snooki from Jersey Shore or Yolanda Hadid from Real Housewives taught us skills that we actually use? It’s possible that there are some skills learned from these Bravo binges that we haven’t thought twice about!
Catfish: This popular show on MTV can teach us a lot about the risks of talking to people online that you have never met in person. If you have watched a couple of the intense and emotional episodes, you’d quickly realize that people are often not who they say they are or look like they do in their photos. What we can learn from watching Catfish is that we should be careful about who we talk to (or date) from meeting them online or through a dating app. Anyone can be dishonest about who they really are behind a screen! If you did ever want to meet up with someone you met online, ALWAYS meet them in a public place. When our Promotional Models are working a bar promotion together, we strongly urge them to meet up together before, and walk each other to their vehicles after their shift is over, for their safety.
Jersey Shore: Who could forget about this iconic east coast Italian-American reality show? It was always entertaining to watch the cast’s GTL (Gym, Tan, Laundry) lifestyle, and keep up with their dramatic nights out at the New Jersey clubs. Unfortunately, this show is no longer on the air, but there are many lessons to be learned from this overly sun-tanned cast. Basically their only “responsibility” on the show was to show up to their part-time job at a Jersey Shore souvenir shop. Cast member Angelina decided that she didn’t want to go to work, and just didn’t show up! This resulted in her boss firing her, and getting booted off the show entirely. The clear lesson here is to always be a responsible adult and show up to work! At Modern Talent, we take pride in our reliable and trustworthy staff, and there is zero tolerance for being late or not showing up to a shift.
The Bachelor: If you have never watched a season of The Bachelor, or even one episode, I highly recommend watching this rollercoaster of a show! Over twenty women competing for one man…what could go wrong? The Bachelor gets dramatic VERY quickly, there isn’t an episode that has never been aired where someone isn’t crying at some point. Although competing against other women for a man’s love/attention seems wrong, there can be a lot learned from the show. It’s easy to catch on to the women who are jealous of others, and who causes the most unnecessary (but entertaining for viewers) drama. Being confident, assertive, and true to yourself tends to result in getting more roses, and can get you much farther in your life goals/career as well! We think it’s extremely important that our Brand Ambassadors are confident, engaging, and outgoing, because this results in higher brand recognition and a bigger and better impact on an event.
Next time you decide to spend your Sunday being lazy on your living room couch binge watching your favorite reality television shows, don’t feel guilty! (Unless it becomes a habit). Think about the lessons that can be learned from the cast, and how you can apply it to your life and your job in a positive way!
Although Modern Talent is a Minneapolis-based agency, we provide Promotional Models, Trade Show Models, Brand Ambassadors, Wine Professionals, and Samplers in many parts of the United States, including the east and west coast! One of our biggest markets besides Minneapolis and Chicago for Promotions and Liquor Samplings in particular is the thriving and artistic city of Omaha, Nebraska!
What exactly is in this Midwest-based city? The answer to that is endless. There is a lot to do, places to see, and great perks about living in the city of Omaha. Our lovely Promotional Models who live in Omaha as well as Lincoln love living in these Nebraska cities, and we can 100% understand why they’d never want to leave!
University of Nebraska-Omaha: Many of our Promotional Models and Brand Ambassadors live in the city of Omaha because they are undergraduate or graduate students at the University of Nebraska-Omaha. This D1 University is the home of a great hockey team, has a fun and lively atmosphere, and provides many options for different majors and career paths. Along with UNO, Omaha is also the home of Creighton University, which is also known for their academics and graduate programs. Having a job with Modern Talent is a great resume builder for college students who are looking to pursue a career in sales or marketing upon graduation!
Things to Do: There are countless options of dining, shopping, salons, breweries, and more located in the beautiful city of Omaha. The city itself is known for its arts and culture. If you are someone that enjoys going to shows or plays, check out The Rose Theater or the legendary Blue Barn Theater for some live entertainment! Omaha is also known for their zoo, which has the largest indoor desert and nocturnal exhibits, and an indoor rainforest!
Restaurants: There are many favorite local restaurants in Omaha with many diverse food options for whatever craving you may have. There are many different places if you’re looking to enjoy a sushi dinner, one of the favorite places in town being Sushi Japan. During the warm weather months, there are plenty of restaurants that have gorgeous patios to sit at to sip cocktails with your friends and family. Corkscrew Wine & Cheese has an outdoor patio and is surrounded by scenery with a fireplace to keep you warm. People of Omaha recommend this restaurant to go to if you want to have a relaxing evening and a smooth glass of wine!
Breweries: Along with the restaurant scene in Omaha, there are also plenty of craft breweries to check out while you are visiting (or thinking about moving). There are about 20 brewery locations to add to your list of destinations, so you may need to visit more than once to be able to try them all out! Infusion Brewing is known for their variety of craft beers to satisfy any palette, and they brew them all year-round!
Nightlife: Another great thing about the city of Omaha is that it caters to people of all ages and personalities. With the city being a college town, there are bars that will be more catered toward people who are in the young college age range, as well as clubs and bars that are more low-key and easy to have conversations amongst one another at. Whether you’d like to have a fancy cocktail, or a beer in a can, there will be a place to go on a night out in Omaha that will make you feel comfortable and right at home!
Next time you are planning a road trip, or want to take a weekend getaway somewhere that you’ve never travelled to before, consider traveling to Omaha or Lincoln Nebraska. You may even be lucky enough to spot one of our Promotional Models working hard to educate guests about a product at one of the local liquor stores, as well as at some of the best bars in town!
In this day and age, there are so many tools that can be used to market your business. Social media advertising has become an extremely popular and cost-effective way to quickly and easily update consumers on your business, events, and promote your company daily. Although Facebook and Twitter are great social media sites to market businesses of all sizes, Instagram is the social media platform that is often considered to be the “future” of social media advertising.
I’m sure that you’ve heard the phrase “a picture is worth a thousand words”. Well, with using Instagram as a tool to advertise, the picture that is being used is the obvious focal point of the post, and the caption that is written below it is looked at second. Therefore, the pictures that you choose to post on Instagram should be visually stimulating enough to make the person scrolling through their feed stop moving their thumb and taking a look at your eye catching post! By using filter and editing apps such as VSCO and Snapseed, you can turn any picture into a work of art that will be sure to catch everyone’s attention, leading to higher engagement and gaining more followers.
Instagram is visual content. One of the reasons that Instagram is doing so much better than other social media sites to content market companies of all sizes is because consumers are visual. Think about when you’re sitting down at a restaurant and looking at the menu. What catches your attention first? Chances are your eyes first gravitate toward the menu items that have a photo next to it instead of the menu items that don’t provide a visual photo. It’s true that 90% of information transmitted to the brain is visual, while 40% of people will respond better to visual information than just plain text. When people are actually seeing what is available to them, instead of just reading about it, it results extremely higher engagement!
The use of hashtags is so helpful to target the audience that you are aiming for. Instagram is such a huge social media network with people from all over the world (over 500 million active monthly users to be exact). There are businesses of all industries imaginable using this social platform to grab attention from others in their industry and make themselves stand out amongst the competition. By using hashtags that are related to your business, it helps narrow down the views that you get to people that are related to the industry you’re in. For example, on Modern Talent’s Instagram, the hashtag #PromotionalModels and #BrandAmbassador is always used on posts in order to help find new Talent to join our team!
One of my personal favorite things about using Instagram for business is that it’s really FUN! There are endless ways that you are able to grab the attention from followers. Everyone loves a funny meme, joke, or a relatable quote that makes them laugh. It’s fun to go through photos, edit them and come up with fun and engaging captions. Coming up with new content to post to Instagram is basically like an art creation that is going to be unique to your business!
Thanksgiving is just around the corner, and not everyone is going to be skilled at the art of making a home-cooked meal. Nothing would be worse on this holiday than making a meal or dessert for your friends and family and noticing that no one is eating it, or pretending to enjoy a few bites to be polite, then discretely tossing the rest in the garbage can. If you’re the family member or the friend in your friend group who is assigned to bring the non-food items to a Thanksgiving dinner such as extra serving bowls, tablecloths, or even the napkins, there is a chance that the host knows that you should stay away from the kitchen!
If you’re not the one that’s hosting Thanksgiving or bringing any of the main dishes for the meal, don’t feel as though you can’t still please the crowd. There’s so many options of beverages that you could bring along that everyone will love. It’s true that you don’t need to be a professional chef to “wow” everyone at the gathering! Whiskey and wine are great options for a Thanksgiving meal, because they pair well with the aromas, tastes, and spices that are in common Thanksgiving dishes. Here are a few ideas of whiskey and wine products that will be a huge hit, and won’t require any time in the kitchen either (you can’t burn wine), so it’s a win-win for you and the other guests.
2 Gingers Irish Whiskey: 2 Gingers Irish Whiskey is the perfect crowd-pleaser whiskey. It’s been called “the whiskey for non-whiskey drinkers” because of the sweet vanilla and caramel flavors, and its smooth finish. The delicious “Big Ginger” cocktail only requires ginger ale with lemon and lime garnish, so it’s easy for anybody to make! This whiskey pairs wonderfully with a smoked turkey.
Mumm Napa Brut Rosé: The holiday season is the perfect time for some “pop, fizz, and clink” with a sparkling wine. Mumm Napa has a great selection of sparkling wine at a very reasonable price point. The Mumm Napa Brut Rosé in particular will pair well with basically anything that’s on the Thanksgiving buffet. The wine’s dryness tastes wonderful with turkey, stuffing, and mashed potatoes. While at the same time pairs perfectly with sweet foods such as sweet potatoes, cranberry sauce, and pie. You really cannot go wrong by walking in the host’s front door with a bottle of rosé!
Gentleman Jack: This classic Tennessee whiskey has just the right amount of caramel and dry fruit notes, with a smooth and smoky finish that would pair well with turkey and squash dishes. It would cater well for the guests who are more experienced whiskey drinkers that enjoy a glass of whiskey on the rocks, especially while watching the football game from their comfiest living room sofa.
Josh Cellars Pinot Noir: A good pinot noir is essential for a Thanksgiving meal. Why is this? Because the soft tannins in the red wine with the tart acidity pair amazingly well with rich dishes being served. Thanksgiving meals generally have a lot of earthy flavors, and the herbal notes in Josh Cellars Pinot Noir will compliment the meal perfectly. You may have to pick up more than one bottle of Pinot, because with dinner most wine lovers will want more than one glass!
If you still can’t decide what kind of wine will go over well at your gathering, check out your local liquor stores, because there’s a good chance that one of our Wine Professionals or Promotional Models from Modern Talent will be sampling all different types of options of wine and liquor products to sample and pick up. No matter what it is that you bring to Thanksgiving, whether it’s the turkey, wine, or even the napkins…the most important thing is that it’s a holiday spent with your favorite people!
If you have ever attended a Trade Show of any kind, a launch party for a new product or service, a bar, or any other live event, chances are that you have seen or had a conversation with a Promotional Model. These outgoing, fun, attractive men and women are staffed to grab the consumer’s attention, educate them on the product or service that they are promoting, and leave a positive lasting impression leading to more word-of-mouth business and marketing. Statistics show that 74% of consumers identify word-of-mouth advertising as a key influencer in their purchasing decision. Promotional Models are becoming a more and more popular form of advertising, and are an incredibly useful and impactful asset for any event.
The Promotional Modeling Industry has been around for decades, and is a marketing strategy that is used all around the world. As popular as this industry is continuing to become, there are many common misconceptions that people have about what exactly Promotional Modeling involves.
Myth #1: Men Cannot Be Promotional Models:
While it is true that most of our Promotional Model staff are women, we also have men that are Models for Modern Talent. There are many opportunities for men to work In-Store Demos, Bar Promotions, Trade Shows, Wine Tastings, and more.
Just like Modern Talent’s women Promotional Models, we hold the same standard for male talent that they MUST be reliable, outgoing, and friendly in order to continuously be booked for events.
Myth #2: It’s an “Easy” Job:
“Don’t Promotional Models just stand around and hand out free samples and look pretty?”
I’ve heard this statement before, and it couldn’t be more wrong. Promotional Models are booked as a voice for the brand that they are representing, and are fully educated on what they are promoting. Some Promotional Modeling shifts can be 8+ hours long of standing and walking around while talking to countless people, which takes a lot of energy and stamina. Not everyone is able to keep a smile on their face for THAT long of a period of time. Especially when wearing high heels or being outside in the freezing winter months or hot summer. Not so easy!
Myth #3: Promotional Models Only Dress in “Skimpy” Attire
Although there may be certain events where the company will want their Promotional Model to wear a bathing suit, or tight and revealing attire, but it is not always the case. Most of the time, the Model will be assigned to wear black bottoms with a logo t-shirt or tank, an athletic-type jersey for sport focused events, or other not so revealing types of outfits. When a Model is invited to an event on PopBookings, they are already aware of what kind of attire that will be worn before they apply to be booked. That way, a Promotional Model won’t be booked for something where they wouldn’t feel comfortable.
Myth #4: You Need to Have Modeling Experience
If you have already worked as a Model or Promotional Model in the past, that’s great!
However, already having experience in the Promotional Modeling industry is not necessary to be booked for events with Modern Talent. Most people who want get into Promotional Modeling are already outgoing, good with people, and are passionate about their work. If someone has experience as a bartender or waiter/waitress, or worked in the retail industry, those are excellent skills and past experience to bring up in an interview for a Promotional Modeling job!