There is a lot that goes into planning an event. Whether it’s a bar promotion, trade show, brand launch, an in-store tasting, or any other gathering… there is strategic planning and time that is involved. Because of this, the Promotional Model that is booked for an event of any size is expected to execute the event flawlessly while confidently educating consumers on the brand that they are representing. Here are a couple of the important factors that go into running the perfect event!
Timing is EVERYTHING- The time that you arrive is the first impression that the account and client will have of the Brand Ambassador. It’s so crucial to be punctual and arriving to the event that you’re booked for 15 minutes early. Coming to an event at the time that it starts is considered being late, and makes you and your agency look unprofessional.
Knowing Your Location
Being aware of where your event is located goes alongside with timing. It’s important for a Promotional Model to prepare for an event ahead of time by looking up the location and how long that it will take them to get there. Also knowing what available parking there is, and planning ahead if they need to set aside some extra time to find a parking spot or a parking ramp. If there is little to no parking available, sometimes it’s best to take an Uber so that less time is wasted on finding a parking spot and walking to the account.
Have Materials Ready
It is important to have all of the POS items and sample bottles you are going to need for a promotion right there ready to go. Never arrive to an event or trade show unorganized or missing important materials that you need to sell a brand. The promotion is certain to run smoothly if the Promotional Model makes sure to have everything that they need beforehand. Revisiting the detailed information about the promotion the day of, and knowing what the goals of the event are, is beneficial for everyone.
Know Your Contacts
You can run into several problems during a promotion. A Promotional Model should know exactly who they need to contact in an emergency BEFORE they arrive to the promotion. This will help eliminate any problems or issues that the Brand Ambassador may face. Also, Modern Talent’s Promotional Models are required to call the account ahead of time to make sure managers and other employees of the account know that a promotion will be taking place.
The way you that a Promotional Model portrays themself reflects directly on the client that they are representing, as well as Modern Talent. Presentation is not just limited to making sure that hair and makeup is done, and their clothes are appropriate and clean; but it’s also about the Model’s knowledge of the brand, and presenting the product. As always, one of the most important qualities of a great Promotional Model is always maintaining an enthusiastic and positive attitude throughout the entire promotion.
You may often wonder why there is so much pressure to save money. You might be thinking, “I have enough to pay for everything that I need, why should I put even more money away each month?” There are countless benefits to saving money, the hard part of starting to save is getting into the habit of saving your hard-earned income. Everyone saves their money for different reasons, but saving ultimately puts less stress on yourself and gives you a peace of mind if something were to happen where you need to cover unexpected expenses.
Here are a couple of easy tricks to save money that will make you wish you had started doing sooner!
This might be the most difficult change to make. Most people enjoy going out to eat. It’s easy and convenient, and you don’t have to spend time in the kitchen making your own meal and cleaning up your dirty dishes after. However, making a habit out of going to restaurants multiple times in a week drains your bank account quickly. Cooking is really not that hard, and there are so many books and websites out there with quick, healthy, and delicious recipes. Not only will you save your money, but you will also most likely be more aware of what you are eating, leading to better health.
Pick a small percent of your paycheck to put into savings:
An easy trick that some of our Promotional Models at Modern Talent do to save their money that they make working events is to put a small percentage of their paycheck into a savings account. Putting even just 5% of payday money into a savings account is extremely beneficial for unexpected emergency funds, and you will hardly even notice a change to your “spending” account!
Pick up more shifts on the weekends
This one seems like a no-brainer. The more you work, the more money you make right? If you find yourself not having too much going on for plans for the upcoming weekend, deciding to go and work a promotion, event, trade show, or sampling means getting a bigger paycheck. Not only will you get a bigger paycheck and more to save, you will also be able to socialize with others, and likely work alongside another Promotional Model from Modern Talent…meaning a more productive and fun weekend!
Travel with another Promotional Model
Traveling can become spendy, especially if you are booked for an event somewhere that’s a longer commute from where you live. By planning ahead and coordinating with who you are working a promotion with, carpooling with one another and splitting the cost of gas can be a noticeable cost savings. Not only is it a cost savings for more than one Brand Ambassador, but you will also have someone to chat with while on the road to your event!
Over the past few years, social media has become more and more popular. Each day, there are apps that are created that make our social media net wider, and help make our photo posts on Instagram, Facebook, Twitter, and others more eye catching, bright, and vibrant for viewers. Having photos that are clear and attention getting will always result in more likes and followers, which is usually always the main social media goal of all businesses (and for personal social media use).
There are countless apps that are available in the app store, as well as downloadable software for your computer that are great for photo editing. However, some are far better than others. Here are some apps that are available that are good quality, easy to use, and affordable. They will help and turn your Promotional Modeling photos into an “Instagram-Worthy” post that your agency will love!
This app is available for free on the Apple App store. The app gives you SO many options for quick and simple editing tasks such as increasing the brightness and exposure of a photo. What’s great about using this app is the “portrait” feature which brightens up all the faces that are in the photo. This feature is amazing for a group of Promotional Models where the lighting in a bar or event venue isn’t quite right, leaving shadowy faces in the as a result. Using Snapseed will result in brightening up multiple Brand Ambassadors’ faces, as well as creating a bright, eye-catching post for Instagram.
Photoshop is available to download on your computer, and is also available for free in the App Store. Although the download of Adobe Photoshop is free, there is a cost for a monthly membership, which is around $20 a month. If that is something that you are able to fit into your budget, having the skill of using Photoshop for enhancing and editing out unwanted objects from a photo would be very beneficial for a Promotional Model when submitting pictures from a Trade Show, Promotion, or In-Store Demo. If you aren’t familiar with how to use Photoshop, there are countless video tutorials on YouTube that will take you step-by-step of how to to perform a specific task.
3. Perfect 365
Perfect 365 is another free app that is available on the Apple App store. This app is very user-friendly and straight to the point for anyone who isn’t a “pro” at editing pictures. Some of the key features that this app provides is getting rid of red-eye, removing any unwanted under eye circles, and even can enhance the look of your eyelashes (while still looking natural!) Be careful while using this app to edit your Brand Ambassador photos, it can be easy to go “overboard” while enhancing facial features, so make sure to be aware of how much of Perfect 365’s features are being used on a single photo.
This is an app that we are all familiar with! Most of us use Instagram on a daily basis to check up on social media. But, Instagram is actually a great tool for editing and adding a perfect filter to your social media posts. What is great about using this app for editing is that when choosing a filter, you can make the filter less “intense” after choosing one. You can also use Instagram editing for adjusting exposure, adding highlights, warmth, and just the right amount of brightness to your pictures to get the engagement on your post that you want!
This coming Sunday, there will be a countless number of Patriots, Eagles, and Vikings fans coming to the city of Minneapolis to watch Super Bowl LII. To get a better idea of how many people will be traveling to the great state of Minnesota, there is an estimated ONE MILLION football fans that will be making the trip up to the north land over the span of the Super Bowl weekend.
I’m sure many tourists who have never been to Minneapolis before are wondering, “What is there to do in Minnesota?” and “What is there to do when it’s freezing outside?” The answer to both of these questions is… a lot of things! Here are just a few of the many options for fun things to do when visiting Minneapolis (even when it’s cold outside!)
Go Ice Skating:
Want a true Minnesota experience? Go visit an outdoor ice skating rinks or a frozen lake with your family and friends. Doesn’t matter if you grew up playing ice hockey all your life or have never tried on skates before, people of all skating levels take advantage of the public outdoor rinks. If you don’t own your own skates, that’s okay too! Many of the outdoor skating rinks provide free rental skates, including Lake of the Isles in Minneapolis.
Visit the Mall of America:
Going to the Mall of America is an absolute must-see for someone who has never experienced it. It’s considered to be one of the most visited tourist attractions in the world! There’s things to do for people of all ages, interests, and food preferences! Shopping is not the only thing that the Mall of America has to offer. There’s also a theme park, movie theater, aquarium, and much more! Also, tourists will be able to stop by and visit our lovely Promotional Models at the Best Buy located in the mall through Saturday!
See Downtown Minneapolis:
This whole week leading up to the Super Bowl will have so much action going on all over the city. Downtown Minneapolis has incredible views, especially at night. Take a walk downtown and check out all the cool things to do and see, such as visiting one of the many restaurants, and tasting beer from the local breweries. Modern Talent’s Promotional Models will be promoting Jim Beam at Grumpy’s, so be sure to try a complimentary sample! And of course, you won’t be able to miss the beautiful new US Bank Stadium, where the big game will be taking place!
St. Paul Winter Carnival
The annual St. Paul Winter Carnival conveniently is taking place during the same time as the Super Bowl, meaning that out of town visitors can soak in all the winter activities that Minnesota has to offer. The carnival includes a beautiful ice palace, a disc golfing competition, and many family activities! There is also ice skating, free to the public live music, and snowmobile stunts performed by skilled athletes. There would be something for everyone to enjoy there to make the most out of their midwest travel experience!